How Promotional Products Can Help You




Expanding Advertising Exposure


Recipients of ad specialties remember the advertiser's name. A study by Schreiber & Associated (Peoria, IL) showed that nearly four out of 10 (39 percent) persons receiving specialties could recall the name of the advertiser as long as six months after they received the specialty.  Top


Creating Awareness


Promotional products are hard to beat for creating awareness among a selective audience. In a study on attendee awareness of product demonstrations staged in three university communities, a Southern Methodist University study found selective distribution of ad specialties outpulled school newspaper advertising by a 2-to-1 ratio.  Top


Boosting Direct Mail Response


Typical direct mail response rates run less than 2 percent and a large population (48 percent according to some studies) of business recipients toss their unsolicited mail without bothering to open it. Dimensionals, sometimes called "impact mail," may be the answer. Promotional products such as imprinted ad specialties, packaged to invoke curiosity as well as to protect against damage, will increase response rates by as much as 75 percent. According to a Baylor University study.  Top


Building Customer Loyalty


In building customer loyalty in terms of reducing time between orders and repeat orders, promotional products are likely to outperform coupons or no promotion at all by as much as 12.9 percent. In terms of order frequency, by as much as 16.2 percent. According to a Southern Methodist University study.  Top


Improving Employee Performance


A Baylor University study of month-long sales contests in retail establishments indicates that contests reinforced by periodic distribution of ad specialties were cost-effective and outperformed non-stimulated contests by as much as 50 percent.  Top


Building Show Traffic


Pre-show promotional gifts can produce close up to three times greater traffic toward an exhibit than a pre-show invitation without a gift. Promotional products can increase the preference for an exhibitor's products. Three product exposures can produce a 70 percent increase in preference compared to a promotion not using the products.  Top